Released on = July 23, 2007, 10:38 am

Press Release Author = snom technology AG

Industry = Telecommunications

Press Release Summary = BERLIN, GERMANY and DALLAS - July 23, 2007 - snom
technology, developer and manufacturer of Voice-over-IP (VoIP) telephones, today
announced the launch of its partner program for distributors and value-added
resellers (VARs). The purpose of this program is to give snom and its partners the
necessary tools to provide snom customers worldwide with an optimal level of
service.

Press Release Body = snom technology Announces Launch of International Partner
Program for Distributors and VARs

BERLIN, GERMANY and DALLAS - July 23, 2007 - snom technology, developer and
manufacturer of Voice-over-IP (VoIP) telephones, today announced the launch of its
partner program for distributors and value-added resellers (VARs). The purpose of
this program is to give snom and its partners the necessary tools to provide snom
customers worldwide with an optimal level of service.

With this program, snom distributors will be classified into three categories
(distributors, gold distributors, platinum distributors) dependent upon their
capabilities in selling snom VoIP phones in various system configurations:

. Distributors will receive a Web page listing and second level support.
. Gold distributors will receive the same benefits as distributors and will also
take part in special annual training sessions and receive industry-specific
marketing support.
. Platinum partners will receive the same benefits as gold distributors and also
have access to direct technical support.

All partners will have access to firmware updates before their official release and
to new products while they are still in the beta phase. VARs will be classified as
either registered or certified.

\"We have had plans to strengthen partnerships with our resellers for quite some
time. This program will help to establish clear prerequisites for partners
interested in working with snom," said Michael Knieling, CFO and executive vice
president of marketing and sales for snom. \"In the end, the result will be higher
transparency for our customers as well as for specialist dealers and system
integrators in regards to the capabilities of our distribution partners."

Partners will attend regular annual training sessions. For the remainder of 2007,
training sessions are scheduled to take place in Berlin; Dallas; Johannesburg, South
Africa; Madrid, Spain; Montreal; Rome; and Toronto. snom will also offer training,
including tests, for distributors and specialist dealers through Webinars.

For additional information on how to become a snom partner, please visit
http://www.snom.com/web/en/snom_partner.html.

snom will be exhibiting at IP Sizzles 2007 in Dallas, July 23-26. Additional
information on IP Sizzles can be found at www.abptech.com/ipsizzles2007.

About snom
snom technology AG develops and manufactures Voice-over-IP (VoIP) telephones and
related equipment based on the IETF open standard, SIP (Session Initiation
Protocol). Recognized for its high quality, customizable and cost-effective
business solutions, snom is also differentiated by the company\'s 10-year history in
the VoIP industry, and its dedication to high security standards. All of snom\'s
software exists in the firmware on the phones - making it easier for users to
download updates and new features. snom customers benefit from the interoperability
and flexibility that the snom telephones offer, including plug and play integration
and universal compatibility with any SIP-based telephony platform. Additional
information on snom can be found at www.snom.com.

Press Contacts
Christian Baier
snom technology, AG
+49 30 39833-106
Baier@snom.de

Maja Schneider
PR for Information Technologiy
+49 30 79708771
info@majaschneider.de

Kristen Keller
MRB Public Relations
732-758-1100
kkeller@mrb-pr.com

Tiffany Richardson
MRB Public Relations
732-758-1100
trichardson@mrb-pr.com

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Web Site = http://www.snom.com

Contact Details = Kristen Keller
MRB Public Relations
732-758-1100
kkeller@mrb-pr.com